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The experience leader: outpacing 21st century commoditization

As commoditization eats away at old forms of differentiation, organizations are being forced to find new ways to provide differentiated value in the marketplace.

The experience leader: outpacing 21st century commoditization cover

Commoditization is eating away at the old forms of differentiation, and the organizations that win are the ones finding new ways to deliver differentiated value. This guide traces how leadership itself has shifted across economic eras and what that means for the kind of leader the market now rewards.

Inside, you’ll see how leadership has evolved through four distinct economic stages and what experience leadership demands of you next.

What’s inside

  • The four leadership types across economic stages: agrarian, industrial, service, and experience.
  • Why commoditization is dissolving the old sources of differentiated value.
  • How experience leaders create differentiated value in a 21st century marketplace.