In this free guide, you'll learn why most change efforts fail—not because of flawed strategy, but because of flawed leadership behavior. Leaders often default to two unhealthy tools: smuggling (covert manipulation) and muscling (coercive force). Both approaches erode trust and lead to suspicion, rebellion, and disengagement.

This practical, research-backed guide helps you:

• Understand the Spectrum of Influence and where change efforts go wrong
• Spot the subtle signs of smuggling and muscling in your own leadership
• Apply four proven principles of healthy influence that drive lasting commitment
• Shift from short-term compliance to long-term transformation
• Lead through change without sacrificing culture, trust, or momentum

Whether you’re navigating a merger, a strategy shift, or team-level transformation, this guide equips you with the language, models, and behaviors to do it right.

‍